The Main Character Shift
A 6 Month 1:1 Identity & Visibility Container
The 1:1 identity and visibility container for ambitious online business owners who are ready to heal their relationship with money, so that they confidently expand their visibility and breakthrough their income ceiling.
You hoped you’d be further along right now. You expected to have more money in the bank. More clients in your DM’s. You’re posting everyday. Following strategies to the T. Yet the clients are inconsistent and so is your cash flow.
What if I told you that your strategy isn’t the problem, and that The Main Character Shift will teach you a different way of doing business that actually converts and signs clients. Let me explain…
I know right now you would LOVE to:
Consistently sign high ticket clients
Have a flow of income into your business bank account
Breakthrough your income ceiling
Have money leftover to spend on yourself guilt free
But right now this is your reality:
You have feast and famine income months leaving you with no stability
You have a content strategy, a brilliant lead magnet, but people aren’t in your DM’s
You know you should charge more but you don’t feel confident enough
You’ve tried everything but you can’t break through your income ceiling.
You don’t need another strategy.
You know enough.
The reason you feel like it’s not working is because you haven't healed your relationship with money and you're not running your business a your next level identity.
Here’s how it plays out…
You're keeping your prices low because you were told having too much money is greedy
You’ve been sold the belief that wealth isn’t for people like you, so you post about your offers inconsistently
You avoid talking about yourself and selling every day because you’re worried someone will call you a fraud online
You think that if you become wealthy, you’ll outgrow your friends
You tell yourself you should feel grateful for what have already have. But you secretly want more.
Here’s what you need to do…
Stop playing a supporting role in your own business and become the Main Character
Heal the relationship with money that's been capping your income
Build the capacity to hold more money without self sabotaging
Root yourself in a self worth that doesn't depend on your monthly revenue
I’m here to tell you that the only way to turn your desires into reality is through
The Main Character Shift.
In this 1:1 programme, you will heal your relationship with money, become confident being seen and finally feel safe talking about and selling your offers.
Because your income ceiling is rarely created by strategy alone.
It’s created by the level of visibility, self worth and success your nervous system currently feels safe holding.
Alix went from occasional enquiries in her business, to:
Warm leads messaging every other day
10 x her confidence to show up and sell on social media
Breaking the financial ‘end of the month’ panic cycle
Regulating her nervous system to trust money comes to her
Feeling like the Main Character and feeling worthy of her desires
@alix.tomkinson | Nutritional Therapist
Hi, I’m Kirsty Mason. Your Certified Identity Coach
I mentor ambitious coaches & service providers to reach their next level of income and visibility by becoming the Main Character of their business so they can take action that will make them sales every other day.
Your business doesn't grow through strategy alone. It grows to the level your identity, nervous system and beliefs can hold.
I know this because I've lived it. I grew up believing money caused problems and that belief shaped everything. I was constantly overdrawn and convinced money was working against me.
I paid off £23K of debt in 18 months... but the fear never left. I hit an income ceiling for years.
Same effort. Same results. Until I realised the reason wasn't strategy. It was my relationship with money, visibility and receiving.
When I started my coaching business, I:
-Started signing high ticket clients within the first month and sold two offers within a week
- Make sales within 24 hours of putting an offer out there
- Have attracted 11 speaking opportunities and sold from the stage
- Have overflow every month and am taking my family to Disney this month
- Have built enough self trust to invest £17K in my business and personal development
I created The Main Character Method, my proven unique framework, because I’ve been where you are. I hear women’s financial struggles in their businesses all the time. I see women buying more courses. Investing in new strategies. But the clients and cash flow are inconsistent.
And they tell themselves that they’re not good enough. ‘That coach’ is more experienced than me. Question ‘who would pay me?’ And consider going back to a 9-5.
But your business model isn’t the problem. Your ability to hold and receive a certain level of income, pressure and responsibility, is what is keeping you playing small.
Inside the Main Character Shift, you will learn to step into your Main Character Identity. She’s the woman who feels 100% certain in who she is, what she sells and that her offers transform people's lives. She confidently talks on stories, walks into rooms and owns who she is. She sells everyday and has clients signing with her all the time. Because she is deeply rooted in self trust and self belief.
She can be you 6 months from now.
How we do it:
The Main Character Shift isn’t just another mindset coaching programme. You’ve probably done one of those already. It goes much deeper than that and teaches you sustained change. No more going back to how you used to be. This programme is going to change your money forever. And this is how we do it:
Get real with yourself- we get clear on what actions you need to take next in your business, and create an identity that will make that happen. We identify, explore and release all beliefs that are no longer in alignment with your Main Character, so taking action feels easier.
Champagne Standards- We consciously change the way you speak to yourself and about yourself, so that your words only align with success. This is where you finally trust in yourself and confidently say your prices without discounting at the last minute.
Regulate before you Elevate- We consistently regulate your nervous system to feel safe becoming The Main Character so that you don't self sabotage. We expand your capacity to hold more money, clients and pressure, so you can safely scale your business.
Just do the f**king thing- We regularly take action in alignment with your business goals, and walk in the shoes of your Main Character. And this is the step where you say goodbye to your old identity and hello to the next level version of you so you can start saying yes to opportunities you used to say no to, and start being seen as the leader in your industry.
@sonia_stavroski_coaching | Life Coach
Let me tell you about Sonia…
Has sponsored a big networking event
The Main Character Experience
What is included in your 6 month high level coaching container:
By the end of our time together, you will:
Have clients in your DM’s who are ready to buy from you
Be confidently selling on stories every day
Know how to break through your income ceiling and hit your highest cash month yet
Have self trust and self belief
Confidently talk about yourself and your offers, that will attract dreamy clients
Attract speaking opportunities so that you can sell from the stage
4 Days a Week Voxer Access:
Real time coaching in your pocket. As you take action, I am there to ensure you stay in character and do not slip back into old supporting role habits.
2 x 60-Minute 1:1 Calls Per Month:
Bespoke, deeply personalised support to navigate your specific identity shifts and business challenges.
What you’ll walk away with…
6 months in
The Main Character Shift
£4350
(Usually £5000)Payment plan- 6 payments of £725
3 months in
The Main Character Shift
£2500
(Usually £3000)Payment plan- 3 payments of £835
Sign up by midnight on 24th May to receive these Masterclass discounts. And then the price goes back to normal.
Frequently Asked Questions
I've already done mindset work. How is this different?
Most mindset work gives you tools to manage your thoughts. The Main Character Shift goes deeper into the subconscious beliefs and nervous system patterns that are running your business decisions without you realising. If you've done mindset work and you're still in the same place as you always have been, the root hasn't been touched yet. That's what we work on here.
How does The Main Character Shift differ from standard business coaching?
Standard business coaching focuses on the "how-to" (strategy, marketing, sales). The Main Character Shift focuses on the "who" (your identity). If your nervous system is dysregulated by the thought of visibility or charging higher prices, strategy alone will fail. This programme fixes the root cause—your internal identity blocks.
I'm not sure I can afford it right now.
That thought — "I can't afford it right now" — is often exactly the pattern we work on inside the programme. If money feels like it's never quite there when you need it, that's not a cashflow problem. That's a receiving problem. Payment plans are available, and the investment is designed to be one you can make before you feel completely ready. Because waiting until it feels safe is what keeps the ceiling exactly where it is.
I'm not sure I can afford it right now.
That thought — "I can't afford it right now" — is often exactly the pattern we work on inside the programme. If money feels like it's never quite there when you need it, that's not a cashflow problem. That's a receiving problem. Payment plans are available, and the investment is designed to be one you can make before you feel completely ready. Because waiting until it feels safe is what keeps the ceiling exactly where it is.
How quickly will I see results?
Some women sign clients within the first few weeks. Others notice the shift in how they show up on stories, on sales calls, in how they talk about their offers. The timeline is different for everyone — but the work starts immediately and so do the changes. What you won't be doing is waiting six months to see any movement.
How quickly will I see results?
Some women sign clients within the first few weeks. Others notice the shift in how they show up on stories, on sales calls, in how they talk about their offers. The timeline is different for everyone — but the work starts immediately and so do the changes. What you won't be doing is waiting six months to see any movement.
I'm already overwhelmed — how much time does this actually take?
This isn't a programme that adds to your to do list. It works around the business you're already running. The shifts happen through your coaching sessions, the work you do between them, and the way you start showing up differently in the actions you're already taking. You don't need more hours in your week, you need the hours you already have to start working harder for you. That's exactly what this does.