The Main Character Shift
A 6 Month 1:1 Identity & Money Container
For ambitious online business owners who are ready to heal their relationship with money so they can confidently raise their prices, sell themselves and their services, expand their visibility and break through their income ceiling
You hoped you’d be further along right now. You expected to have more money in the bank. More clients in your DM’s. You’re posting everyday. Following strategies to the T. Yet the clients are inconsistent and so is your cash flow.
What if I told you that your strategy isn’t the problem, and that The Main Character Shift will teach you a different way of doing business that actually converts and signs clients. Let me explain…
I know right now you would LOVE to:
Consistently sign high ticket clients
Have a flow of income into your business bank account
Breakthrough your income ceiling
Have money leftover to spend on yourself guilt free
But right now this is your reality:
You have feast and famine income months leaving you with no stability
You have a content strategy, a brilliant lead magnet, but people aren’t in your DM’s
You know you should charge more but you don’t feel confident enough
You’ve tried everything but you can’t break through your income ceiling.
@victoriajanecosmetics | Victoria Barber
“Vicky is on track for her highest revenue month yet”
Went from working 6 days a week to 3 days (& her income increased)
Now switches her phone off at 5pm
Employed an accountant who found money leaks
Forecast to have her highest cash year from regulating her nervous system
Is now investing in another clinic.
You don’t need another strategy.
You know enough.
The reason you feel like it’s not working is because you haven't healed your relationship with money and you're not running your business from your next level identity.
Here’s how it plays out…
You're keeping your prices low because you were told having too much money is greedy
You’ve been sold the belief that wealth isn’t for people like you, so you post about your offers inconsistently
You avoid talking about yourself and selling every day because you’re worried someone will call you a fraud online
You think that if you become wealthy, you’ll outgrow your friends
You tell yourself you should feel grateful for what have already have. But you secretly want more.
Here’s what you need to do…
Stop playing the supporting role in your own business and become the Main Character
Heal the relationship with money that's been capping your income
Build the capacity to hold more money without self sabotaging
Root yourself in a level of self worth that isn’t defined by your monthly revenue
I’m here to tell you that the only way to turn your desires into reality is through
The Main Character Shift.
In this 1:1 programme, you will heal your relationship with money, become confident being seen and finally feel safe talking about and selling your offers.
Because your income ceiling is rarely created by strategy alone.
It’s created by the level of visibility, self worth and success your nervous system currently feels safe holding.
@alix.tomkinson | Nutritional Therapist
Alix went from occasional enquiries in her business and rarely selling her offers, to:
DM’s every other day
10 x her confidence to show up and sell on social media
Breaking the financial ‘end of the month’ panic cycle
Regulating her nervous system to trust money comes to her
Feeling like the Main Character and feeling worthy of her desires
Hi, I’m Kirsty Mason. Your Certified Identity Coach
I mentor ambitious coaches & service providers to reach their next level of income and visibility by becoming the Main Character of their business, so they can take action that will make them sales every other day.
Your business doesn't grow through strategy alone. It grows to the level your identity, nervous system and beliefs can hold.
I know this because I've lived it. I grew up believing money caused problems and that belief shaped everything. I was constantly overdrawn and convinced money was working against me.
I paid off £23K of debt in 18 months... but the fear never left.
I hit an income ceiling for years. Same effort. Same results. Until I realised the reason wasn't strategy. It was my relationship with money, receiving and how comfortable I felt being in the spotlight of my biz.
In my coaching business, I:
- Signed high ticket clients within the first month and sold two offers within a week
- Make sales within 24 hours of putting an offer out there
- Have attracted 12 speaking opportunities and sold from the stage
- Have overflow every month and am taking my family to Disney this month
- Have built enough self trust to invest £17K in my business and personal development
I created ‘The Main Character Method’, my proven unique framework, because I’ve been where you are. I hear women’s financial struggles in their businesses all the time. I see women buying more courses. Investing in new strategies. But the clients and cash flow are inconsistent.
And they tell themselves that they’re not good enough. ‘That coach’ is more experienced than me. Question ‘who would pay me?’ & consider returning to a 9-5.
But your business model isn’t the problem. Your ability to hold and receive a certain level of income, pressure and responsibility, is what is keeping you playing small.
Inside The Main Character Shift, you’ll step into the identity of the woman your business requires next. She’s deeply certain in who she is, the value of her work and the transformation she creates for her clients.
She confidently speaks about her offers, shows up consistently online, raises her prices and sells without doubting herself. Clients sign with her every other day because she’s no longer building her business from fear, self doubt or the need for validation.
She’s rooted in self trust, self worth and the belief that she is fully capable of holding more visibility, money and success.
She can be you 6 months from now.
How we do it:
The Main Character Shift isn’t just another mindset coaching programme. You’ve probably done one of those already. It goes much deeper than that and teaches you sustained change. No more going back to how you used to be. This programme is going to change your relationship with money forever. And this is how we do it:
Get real with yourself- we get clear on what actions you need to take next in your business, and create an identity that will make that happen. We identify, explore and release all beliefs that are no longer in alignment with your Main Character, so taking action feels easy.
Champagne Standards- We raise your standards across every area of your business and consciously change the way you speak to yourself, about yourself, money and success, so your identity no longer aligns with lack, fear or limitation.
Regulate before you Elevate- We consistently regulate your nervous system to feel safe becoming The Main Character so that you don't self sabotage. We expand your capacity to hold more money, clients and pressure, so you can safely scale your business.
Just do the f**king thing- We constantly take action in alignment with your business goals, and walk in the shoes of your Main Character. This is the step where you say goodbye to your old identity and hello to the next level version of you, so you confidently start saying yes to opportunities you used to say no to, take bigger risks in your business and start seen as the leader in your industry.
@sonia_stavroski_coaching | Life Coach
“I exploded my visibility”
Sonia went from…
Never posting on socials and zero engagement
Carrying fear around visibility and being judged
Stuck in perfectionism which resulted in little action taking
Looking outward for validation before trusting herself
To…
Consistently gets visible across marketing channels to build her brand
Creating so much momentum with her visibility, it’s got her in front of the eyes of her ideal client
Engagement on all social media content she posts
Has invested in becoming a sponsor for a huge event
The Main Character Experience
What is included in your 6 month high level coaching container:
By the end of our time together, you will:
Have clients in your DM’s who are ready to buy from you
Be confidently selling on stories every day
Know how to break through your income ceiling and hit your highest cash month yet
Have self trust and self belief
Confidently talk about yourself and your offers, that will attract dreamy clients
Attract speaking opportunities so that you can sell from the stage
2 x 60 Minute 1:1 Calls Per Month:
Bespoke, deeply personalised support to navigate your specific identity shifts and mindset challenges and action planning.
4 Days a Week Voxer Access:
Real time coaching in your pocket. As you take action, I am there to ensure you stay in character and do not slip back into old supporting role habits.
Offers available if you sign up before 22nd May
Sign up by 12pm on 21st May and receive a bonus VIP Day
6 months in
The Main Character Shift
£4350
(Usually £5000)Payment plan- 6 payments of £725
3 months in
The Main Character Shift
£2500
(Usually £3000)Payment plan- 3 payments of £835
Sign up by midnight on 22nd May to receive these Masterclass discounts.
Sign up by 12pm on 21st May and receive a bonus VIP Day
Frequently Asked Questions
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Most mindset work gives you tools to manage your thoughts. The Main Character Shift goes deeper into the subconscious beliefs and nervous system patterns that are running your business decisions without you realising. If you've done mindset work and you're still in the same place as you always have been, the root hasn't been touched yet. That's what we work on here.
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Standard business coaching focuses on the "how-to" (strategy, marketing, sales). The Main Character Shift focuses on the "who" (your identity). If your nervous system is dysregulated by the thought of visibility or charging higher prices, strategy alone will fail. This programme fixes the root cause—your internal identity blocks.
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That thought — "I can't afford it right now" — is often exactly the pattern we work on inside the programme. If money feels like it's never quite there when you need it, that's not a cashflow problem. That's a receiving problem. Payment plans are available, and the investment is designed to be one you can make before you feel completely ready. Because waiting until it feels safe is what keeps the ceiling exactly where it is.
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Some women sign clients within the first few weeks. Others notice the shift in how they show up on stories, on sales calls, in how they talk about their offers. The timeline is different for everyone — but the work starts immediately and so do the changes. What you won't be doing is waiting six months to see any movement.
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This isn't a programme that adds to your to do list. It works around the business you're already running. The shifts happen through your coaching sessions, the work you do between them, and the way you start showing up differently in the actions you're already taking. You don't need more hours in your week, you need the hours you already have to start working harder for you. That's exactly what this does.