The Main Character Shift
A 6-Month Private Identity & Visibility Container
For ambitious women in business who are done holding themselves back from the level of money and visibility they know they’re capable of.
You can see her. The version of you who signs clients consistently, sells without overthinking, and brings in £8–10k months with a level of ease and certainty.
But between that vision and your current reality, there is a gap.
And right now it’s being filled with hesitation, fear of judgement and staying busy with everything except the things that actually bring clients in and grow your income.
The Psychological Mirror (Identifying the Block)
Does this sound like you?
The Visibility Freeze:
You pick up your phone to record, then freeze. You worry about what family or people from your old life will think, or you convince yourself the message isn't "perfect" yet. So, you put the phone down and remain your industry's best-kept secret.
The Pricing Hesitation:
You know you should be charging more, but when it’s time to say the number, you hesitate. You discount yourself at the last minute to "soften the blow," then feel the immediate sting of compromising your worth... again.
The Service Swap:
You are trading your genius for other people’s services because “we’re helping each other out,” but deep down, you know it’s just another way of playing small.
The Burnout Cycle:
You spend your day responding to everyone else’s needs, only to end up on your laptop at 9 PM feeling guilty that you aren’t present with your children. You are exhausted because the business feels like a weight you are dragging, not a life you are leading.
The truth? You don’t have a strategy problem. You have an Identity Block.
You have been hiding behind the excuse of "I need another course" (which you know you won't finish).
You are at a crossroads, and you are tired of inconsistent months that do not match your ambition.
It is time to shed the shit and step into your Champagne Identity.
The Solution & Methodology
The Main Character Method
The Main Character Method is my unique framework that has been built on my own personal journey and this of my clients.
This 6 step process will teach you to shed your old identity and step into your Main Character.
1. Get Real With Yourself
Identify who you’re being now vs who you need to become. Define your North Star identity.
2. Shed the Shit
Uncover and release the beliefs and habits keeping your income stuck.
3. Burn the Old Script
Rewrite your belief system so it supports the level of success you want.
4. Champagne Standards
Step into your next-level identity through new standards, language and behaviours.
5. Regulate Before You Elevate
Learn to manage your nervous system so you can show up, sell and receive more.
6. Just Do The F**king Thing
Take consistent, identity-led action that builds momentum, clients and money.
The Three Pillars of Your Evolution:
VISIBILITY:
From Hiding to Working the Room with Authority
Stop shying away at networking events. Learn to work the room feeling confident and unintimidated. Through targeted nervous system regulation, we calm the part of you that feels tense in the spotlight, so you can handle attention without your stomach dropping. You will move past visibility paralysis and start posting and speaking with a level of unshakeable confidence that attracts high end opportunities.
MONEY:
From Undercharging to 5-Figure
Flow
We recode your internal money story using proven subconscious reprogramming techniques. No more knee jerk discounts. No more service swapping. You will confidently state your 4- and 5-figure prices without discounting your worth. You will develop a Champagne Identity that understands your value is non negotiable and your bank balance will reflect that reality.
AUTHORITY
From Best-Kept Secret to Industry
Leader
No more guest appearances in your own industry. We are burning the script that says you need to "wait your turn" or look for external validation. We audit your internal stories and raise your standards so you become the woman your next level requires—and we make it your new normal. You stop asking to be chosen. You become the obvious choice.
The Main Character Experience
What is included in your 6-month high-level coaching container:
2 x 60-Minute 1:1 Calls Per Month:
Bespoke, deeply personalised support to navigate your specific identity shifts and business challenges.
4 Days a Week Voxer Access:
Real time coaching in your pocket. As you take action, I am there to ensure you stay in character and do not slip back into old supporting role habits.
The In Person VIP Day:
I take you out of your everyday environment and into a luxury setting where we map out and step into your next level identity. This isn’t about more strategy, it’s mapping out the woman you need to become to make more sales and hold a higher level of business.
‘That’s a Wrap’ In Person Event:
At the end of the year, you are invited to my exclusive in person event in London in October. We will celebrate your evolution, toast to your new standards and anchor your North Star identity alongside a room of women who speak your language. It will be a day of champagne, connection, and total celebration of the woman you have become.
The Investment
£5,000
Flexible payment plans availableThis is not just a coaching programme; it is an investment in the version of you who no longer wavers, no longer hides and no longer settles.
Are you ready to take the lead?
Frequently Asked Questions
What is Identity Coaching for female founders?
Identity Coaching for female founders is a specialised process that moves beyond traditional business strategy. It involves subconscious reprogramming and nervous system regulation to help women overcome imposter syndrome, release limiting beliefs around money, and step confidently into leadership roles.
How does The Main Character Shift differ from standard business coaching?
Standard business coaching focuses on the "how-to" (strategy, marketing, sales). The Main Character Shift focuses on the "who" (your identity). If your nervous system is dysregulated by the thought of visibility or charging higher prices, strategy alone will fail. This programme fixes the root cause—your internal identity blocks.